About the stageGR brand and logo
The signature logo of stageGR is meant to provide a clear image for what our organization stands for. This page is intended to help volunteer and professional graphic and typesetting designers learn about our brand, and then download the official logo after understanding its proper use.
From a design standpoint, the open section containing the word "stage" is meant to give the impression of an empty traditional proscenium-style theatre stage. The font typography of "stage" is strong and confident, but also fun and slightly immature and rough around the edges. Although the goal of our organization is to produce quality entertainment for our audiences, stageGR is all about taking participants "to the next stage." Performers are encouraged to face their weaknesses and grow themselves through the performing arts.
The "GR" portion of the logo represents our draw of participants from all over the West Michigan area, gathering them into the cultural hub that is Grand Rapids. Its freer, handwritten typography evokes the shape of actors and the movements of choreography. The letters' vertical positioning is offset to form an overall "egg" shape. The resulting design connotes the "breaking out of one's shell." It is also positioned "off-stage" to represent both performers poised to take their place in the spotlight as well as those performing the critical behind-the-scenes roles of theatre. Finally, the oversized "GR" intentionally "goes outside the box", with the leg of the "R" representing the pathway stageGR provides to invite those on the outside to become part of the Grand Rapids theatre community.
You may notice that our web site uses the same font as "stage" in our logo. This is intentional and is permitted in your designs, although with restraint. We strongly caution against excessive reuse of this font--Kimberly Geswein's "Second Chances Solid" (or its Sketch variant)--or fonts very similar in appearance. The font is very difficult to read when used in large blocks of text, and overuse can dilute the impact of the stageGR brand.
Using our logo
The clear-space rule
Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.
The minimum clear space for the stageGR logo is defined as one half of the height of the bounding rectangle, unless it is located at any corner of the artwork and there are no non-background design elements between the logo and the edges adjacent the corner. If the above exception is true, the minimum clear space to the corner is reduced to one third of the logo's height. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.
When reproducing our logo, be conscious of its size and legibility. Use common sense — a mark that is too small ceases to serve any useful function. Generally, our logo should never appear less than 1/2" tall in printed materials, and no less than 42 pixels tall in digital media.
Use of color and design
The preferred presentation of the logo is in either black or white, depending on the background color. In monochromatic or spot color applications, such as a silk-screened tee-shirt, the logo may be recolored accordingly, as long as it is rendered in one consistent hue, without variation in lightness or saturation.
It must always be presented at 100% opacity so that background color only shows through the transparent areas. The logo should never be employed as a watermark behind text, photographs, or other graphical elements. Adequate contrast must be maintained between the logo and all points in the background within the clear space into which the logo is placed; subtle "tone-on-tone" presentation of the logo is strongly discouraged.
In text-only form, the stageGR name should always appear as a single word, with the "s" in lower case and "GR" in upper case. It should under no circumstances be presented in ALL CAPS or all lower case. There is no exception to this rule, even at the beginning of a sentence. As a result, it may be preferrable to craft your text copy so that "stageGR" never occurs at the beginning of a sentence. In sentences, the stageGR logo is never to be used in place of text.
The visual representation of web URLs should always be in text form, and the stageGR name following the same mixed-case rules whenever possible. For example: http://stageGR.org or https://stageGR.simpletix.com We do acknowledge that some computer software may perform case conversion on its own when it displays web addresses. Obviously when one has no control over that, this rule cannot be enforced.
Only one exception...
The only exception to rules about mixed logo/text and minimum clear space is in a design that serves both as primary logo placement in a design and where "stageGR" is the first word in a sentence or phrase; for example, "stageGR presents..."
Here are the rules:
- The text after the stageGR logo may be of any font as long as it is also used elsewhere in the overall composition.
- The text must be the same uniform color as the logo and of a cap height equal to half of the logo's height.
- The text should be placed so that its baseline aligns with the bottom of the logo, and starts one en-space to the right of the logo.
- The text must never wrap to a second line.
- The stageGR logo must always be leftmost, with no preceeding text.
- A combined logo/text formation should then be treated as one unit, with the above clear space rules applied to it.
The example shown here demonstrates this, as well as the reduced minimum clear space allowed for corner placement.
There is one other exceptional case for those unavoidable situations that require a different aspect ratio. One particular case are square or round applications for use as icons or social media avatars where there is insufficient room for clear space or minimum size. We have designed some alternatives in these form factors, but do not authorize further use of them, as this is a case-by-case exception. Please do not download and reuse existing raster graphic files you may have found in non-conforming formats, and do not take it upon yourself to reconfigure the existing logo elements into alternate shapes. Our designers will work with you if you contact us at advertising@stageGR.org and describe your needs.
Do the Right Thing
The stageGR logo has been carefully designed and should never be altered in any way. You will doubtlessly notice many non-compliant instances in the artwork for the first two seasons. However as the stageGR organization has matured, we have become more aware of the importance of consistency in brand application. This has led us to establish this guide for Season Three forward.
- alter the logo in any way
- use a lower-resolution raster logo and enlarge it. Always use the provided vector graphics.
- render the logo in gradient, textures, or multiple colors
- use any part of the logo, including the rectangular frame or logo typography, in other aspects of your composition.
- redesign, redraw, animate, modify, distort, crop, or alter the proportions of the logo.
- place the logo over a color that does not provide sufficient contrast with the logo
- surround the logo with—or place in the foreground over—a pattern or design, unless that pattern or design is very subtle or minimalist in design so as not to interfere with the legibility of the logo.
- add another fill color--not part of the background--to the transparent areas in either or both of the "stage" or "GR" blocks
- rotate or render the logo in three dimensions.
- add words, images, or any other new elements to the logo.
- replace the approved typeface with any other typeface.
- enclose the logo in a shape or combine it with other design elements or effects.
- modify the size or position relationship of any element within the logo.
- add additional copy to the logo.
Here are just a few examples to illustrate how NOT to use the logo, although this does not include all instances of misuse.
Download Our Logo
Now that you've gotten this far, we will let you download the logos. We make them available to student, faculty and professional designers as Encapsulated PostScript files. If you are unable to use the EPS files, you may use these raster images in a pinch, as long as you never enlarge them past their original 680x350 pixels.
If you have any questions about proper usage of the stageGR brand and logo, or feel your application warrants an exception to these rules, do not hesitate to contact us at advertising@stageGR.org. Thank you!